The World Cup is in full swing over in Russia and here at Graffiti Life HQ, we can’t get enough of the football! Not content with the usual office sweepstakes and wallchart we wanted to take world cup fever to the next level, so when our friends over at Bleacher Report and Puma reached out to us about a potential mural throughout the World Cup we couldn’t wait to get to work.
The goal was to create a unique hand-painted advertising mural in the heart of Shoreditch, featuring some of Puma, and the world’s, biggest stars at this summer’s tournament including the likes of Antoine Griezmann, Sergio Aguero and Romelu Lukaku. Rather than just create a mural crammed with this galaxy of footballing superstars we were tasked with creating a mural that would help keep the public engaged throughout the tournament whilst also helping to create content for Bleacher Report’s many social channels.
We decided the best way to engage the thousands of people who pass the wall every day was to design a piece that could be updated regularly to reflect the many stories coming out of the tournament. With street art campaigns being shared readily online and often going viral, this kind of ‘evolving’ billboard is a great way to continue to engage a local demographic over a longer period and help bridge the gap between OOH and social media. The centre of the wall has an image of a mobile phone, which our graffiti artists have been updating regularly. Our team has had to respond quickly in updating the advertising mural so that we could ensure the content remained relevant!