Just before 2013 closed we got the chance to work on a very exciting project alongside Nike and the Brasil football team. Our artists were invited to the London Film Museum in Covent Garden where they were hosting a launch event for the new Brasil home kit for 2014. We were asked to paint wall murals to help create an atmosphere that was complimentary of both the event and of Brazilian culture too.
Nike wanted to highlight the urban influences unique to Brazilian football culture through using our graffiti artists as a vehicle for this campaign. Our artists used Brazilian street art style as their inspiration. We prepared the murals prior to the event, using marker pen, ink and brush paint to ensure we captured an authentic street art style; this gave the piece a more textured look with brush strokes and free form shapes.