Recently Graffiti Life teamed up with Animal welfare organisation Four Paws UK to create a unique and attention grabbing wall mural as part of its campaign to end “canned” trophy hunting in South Africa.
Four Paws is an international animal welfare charity, who’s vision is a world where humans treat animals with respect, empathy and understanding. With both trophy and canned hunting industries being in the spotlight recently, following the illegal killing of beloved Zimbabwean lion Cecil, Four Paws took it upon themselves to get the message out by producing a large campaign through the medium of graffiti.
The mural itself was featured in a high traffic area to optimise the campaign’s reach. Each of the four panels where blackout early morning before our Graffiti Artists began painting the chosen artwork on to the wall – providing a fantastic starting point for the Four Paws campaign video (below):
Our artists then applied a range of techniques to produce two panels featuring text and two other showcasing a realistic trophy and Lion, in what looked like a display case. Techniques used to create these pieces included stencils and hand brush work. As you can see from the video, our artists where up against the sunset and worked constantly throughout the day to ensure the mural was completed by sun down.
Throughout the day the artists were also accompanied by a team of promotional staff handing out campaign tote bags, filled with information and also answering any questions passers-by had. It was wonderful to see the support the campaign received while we were their painting.
Overall the mural and video campaign has been successful, with over 700 shares of the video from the Four Paws Facebook page alone and upwards of 190,000 signatures towards the petition of canned hunting in South Africa.
To sign the Four Paws petition please visit, www.cannedhunting.com