After a four year break ‘Junto’ the new album by Basement Jaxx drops on the 25th August, and to celebrate we were asked to help out with a spot of graffiti advertising for the band.
We were sent a copy of the album and had a quick listen before painting. It’s an instant classic and got our graffiti artists ready to create! We also gave the video of the single ‘Never Say Never’ a watch, which we would highly recommend.
Repetition was the order of the day as we got busy recreating the front cover of the album four separate times on a giant art wall in Shoreditch, East London. Branding for the advertising campaign and album artwork is simple and bold, using strong colours that worked ideally with spraypaint. The image of sky was painted in a realistic style with the gold bands being painted in metallic paint by our graffiti artists. After a few rain breaks we managed to get the majority of the mural completed but the most challenging part of the mural was yet to come and took us into the night – painting the ‘Basement Jaxx’ lettering, freehand, across the top of the wall – over 20ft above London!
The feedback that we got from this advertising campaign is that we hit the jaxxpot! Graffiti advertising is a fantastic way to bring attention to any brand, event or product and we have a lot of unique solutions for maximum impact. Contact us today to talk about your ideas.