Live Customisation for DKNY

Live Customisation for DKNY

It’s been ten years since DKNY have had a new fragrance on the market but their newest release ‘MYNY’ has been an instant success. We were on hand at the London launch to provide live customisations to set the event off with a bang!

‘MYNY’ is based around all things New York, even the blocky design of the heart shaped bottle reflects the New York skyline. Considering that graffiti as we know it today originated in the Big Apple it was only fitting that our graffiti artists were on hand to provide free gifts for those in attendance. We prepared canvases before the event with spraypaint ‘splats’ in red and pink to coordinate with the campaign colours and got busy on the night ‘tagging’ people’s names. Live graffiti never fails to draw a crowd, and at a busy store like Debenhams on Oxford Street we soon had a queue of people checking out the fragrance and getting their name on a canvas.

One of our graffiti artists created over 100 bespoke canvases for delighted shoppers at the prestigious London shopping mall. Speed is the name of the game as we use graffiti marker pens on canvas to create quick and effective name tags for people.

To find out more about our customisation service and the myriad of options available then contact us for a chat.