You have to hand it to Comic Relief, they are consistently finding new ways to raise awareness of their charity and gain support from a wider audience. The geniuses behind ‘Red Nose Day’ got in touch with us to help them pursue a whole new audience on Youtube.
We hooked up with Dan from TDM (The Diamond Minecart) to find out more about what they had in mind. Dan’s channel on YouTube, where he makes daily videos about the popular game ‘Minecraft’, has over 3.5 million subscribers and each video gets hundreds of thousands of views in a matter of hours. With an audience the equivalent size of BBC 3, TDM is the perfect vehicle for Comic Relief to reach a new audience and raise awareness. Dan’s idea was simple on the face of it, to build a castle from Minecraft in real life. We would use cardboard boxes, and we had a day to get it done.
We assembled the team and met in a secret London warehouse space at 9am. We used 200 cardboard boxes to act as Minecraft bricks, and got busy painting. One of our graffiti artists gave Dan from TDM a quick lesson in spraypaint, but he decided to leave it to the professionals! We laid a floor, built battlements and even painted up a blocky throne, true to the game. It was a childhood dream achieved for our artists to build a life size minecraft castle from cardboard boxes and goes to show how versatile graffiti can be in creating all sorts of effects.
Have a watch of the video, and you can see how we turned a pile of cardboard boxes into a real life Minecraft castle, we’re really proud of it – and the fact that we managed to paint and build it in just a day. Remember there is a serious side to this all, and you can find out more about Comic Relief here
We love a challenge and love painting (and building) crazy things. No matter what your idea, we can make it happen. If you have an interesting project like this then get in touch, we’d love to talk to you.