We’ve worked on loads of projects for Disney and it’s always great fun. The visuals we get to play with are always amazing and we love how open to suggestion they are, it really helps the artistic process. Every brief from the brand is exciting, but few have got us more hyped than when we were tasked recently to help promote ‘Jungle Book’.

Graffiti-Life-Jungle-Book-Floor The Jungle Book - Live Graffiti Murals graffiti

From the first cinematic trailer we were hooked and couldn’t wait to get to work conjuring up some graffiti magic for the film! We’re always up for a challenge so when the brief came through our team of project managers got to work planning how we could make this stunt happen. The idea was to transform an area at London’s Southbank into a special parkour course. The finishing touch to set the scene of this ‘urban jungle’ would of course be street art, created by Graffiti Life artists.

As we were unable to paint directly onto the walls of the Southbank we made sure they were covered with a protective layer before creating our masterpieces. A team of artists worked through the night to ensure that the parkour playground was appropriately decorated, ready for the public the next morning. We painted onto the ground using a variety of freehand techniques and stencil art to create a dense jungle floor. By 7am we were finished, the parkour athletes had built their obstacles and hundreds of plants and trees were brought in to decorate the set.

Graffiti-Life-Jungle-Book-3 The Jungle Book - Live Graffiti Murals graffiti

Graffiti-Life-Jungle-Book-Progress The Jungle Book - Live Graffiti Murals graffiti

Now for the second part of the plan.. During the event some of our artists got busy painting live. Our subject matter; portraits of some of the film’s key characters. We painted a giant ‘King Louie’, surrounded by monkeys, in the first arch of the area. In the second arch we depicted Mowgli, Baloo and Bagheera running away from the monkey minions. Whilst we painted away through the day, famous parkour athletes flipped around us, performing stunts for onlookers. There was even a section where kids could get a parkour lesson as they were guided through the course. Giant screens played clips of the movie and songs over the PA (we’ve found ourselves humming Bear Necessities for the past week..)

Graffiti-Life-Jungle-Book-2 The Jungle Book - Live Graffiti Murals graffiti

Graffiti-Life-Jungle-Book-1 The Jungle Book - Live Graffiti Murals graffiti

Hundreds of people flocked to see the stunt and it created a big impact on social media, with images and videos being shared across all platforms. We made sure we did our part when it came to visuals and really enjoyed the whole experience. To see how graffiti and street art can help your advertising campaign click here.