Hundreds of people came together in East London recently to create a giant living pin boards for Coca Cola’s Happiness campaign, in which Graffiti Life where asked to be a part of. And of course – we were very happy to do so! So we hit the streets, early one morning and helped Coca Cola build, create and brand their installation.
The idea behind the stunt was to inspire people to post, peg and pin whatever makes them happy. This could have been messages, images, artwork and notes, all which were pinned up just outside of the Truman Brewery on Brick Lane. Over the course of the day, the pinboard was gradually filled with happy messages, images, artwork and notes.
The dynamic pin board was inspired by Coca-Cola’s Happiness Study that suggests UK adults could take inspiration from the next generation on how to be happier.
The cultural study found that although young people in the UK are often portrayed as moody and obsessed with instant gratification, they are in fact leading the way in the pursuit of happiness. The research also highlighted that Generation Z do small, multiple and attainable things to increase their happiness levels, including ‘pinning and posting’ their happiness in the real and digital worlds. Whether on their bedroom wall or social feeds, Generation Z tend to surround themselves with what makes them happy.
Since the activity Graffiti Life have been trying to surround ourselves and the office with what makes us happy – from creating opportunities and taking responsibility for our own happiness. The pin board has certainly encouraged us to take inspiration from the different generations and appreciate that happiness is an active choice that we can make.
If you would like Graffiti Life to help you create a pop-up activity and immerse ourselves in your activity please get in touch with one of our team members today!